AFTER SCALING MY COMPANY TO $500K ARR, I GOT IN CONTACT WITH THE PERSONAL TEAM OF HEISMAN WINNER AND EVENTUAL #1 PICK IN THE NFL DRAFT, CALEB WILLIAMS.

AFTER EXCHANGING A FEW EMAILS, I HAD THE OPPORTUNITY TO START WORKING ON A BRAND CONCEPT AND GTM STRATEGY FOR THE PLAYER'S PERSONAL BRAND AND POTENTIALLY PARTNER TO CREATE THE BRAND TOGETHER.

AT THE TIME, CALEB WAS THE MOST TALKED ABOUT PLAYER IN THE SPORT AND ONE OF THE MOST TALKED ABOUT ATHLETES IN PROFESSIONAL SPORTS.

IT ULTIMATELY DID NOT WORK OUT AND WE DID NOT END UP CREATING THE BRAND TOGETHER, BUT I DO BELIEVE I HAD AN IMPACT ON CALEB'S DECISION TO TURN DOWN EVERY ENDORSEMENT OPPORTUNITY SINCE (INCLUDING NIKE!) AND LAUNCH HIS OWN BRAND (SOON).

ALL IN ALL, THIS WAS THE CRAZIEST EXPERIENCE OF MY LIFE AND GAVE ME THE CONFIDENCE TO BELIEVE THAT I HAD NO LIMITS TO WHAT I COULD ACCOMPLISH. COCKINESS ASIDE, NO OTHER 18 YEAR OLD KID GETS AN OPPORTUNITY LIKE THIS, AND THE FACT THAT I WAS ASKED MEANS EVERYTHING.